MARKETING WORKSHOPS

Tailor-made workshops incorporating elements from the following:

CREATING INTERESTING MARKETING INITIATIVES
How to use the ‘Three Buckets’ technique to classify marketing initiatives (from The Pirate Inside)

DISTINGUISHING BETWEEN INITIATIVES (STRATEGY) & TACTICS
How to separate tactics from initiatives

CREATING A MARKETING INITIATIVE WITH A RANGE OF TACTICAL APPLICATIONS
How to create a simple plan for your marketing initiative and tactics

MARKETING THROUGH THE RIGHT CHANNELS
How to plan multi-channel marketing campaigns

SOCIAL MEDIA PLANNING
How to plan interesting social content

BRINGING REALISM TO MARKETING INITIATIVES
How to use the ‘IF Triangle’ to be realistic when planning your marketing initiatives (or working with third parties)

UNDERSTANDING YOUR MARKETING BRAVERY SCALE
How to establish how brave your really want to be with your marketing iniatives

PAID, OWNED, EARNED & SHARED MARKETING ASSETS
How to utilise a smart mix of media

CONSIDERING NEW REVENUE STREAMS
How to use the Long Tail principle when establishing potential new revenue streams (from The Long Tail)

WEB DEVELOPMENT BRIEFING DOCUMENT
How to get your website right