BRANDING WORKSHOPS
Tailor-made workshops incorporating elements from the following:
DEVELOPING MARKET MAPS
How to establish your current & future brand positioning (from The Diagrams Book)
DEVELOPING A STRONG BRAND
How to build a great brand (from Zag)
FORWARD THINKING BRANDING
How to get the basic elements right (from Zag)
ESTABLISHING BRAND FILTERS
How to work out what you are and what you are not
COMMON SENSE BRANDING
How to bring common sense into your branding (from In Search of the Obvious)
BRAND BOMB
How three simple questions can anchor your brand
CREATING A BUSINESS MODEL AROUND YOUR VALUE PROPOSITION
How to create products and services that people really want (from Value Proposition Design)
GENERATING CONSISTENT BRAND MESSAGING
How to use Wordles to easily see what your current brand communications are saying to your customers
THE BRAND PERIODIC TABLE – AN ADVANCED TECHNIQUE FOR BRAND DEVELOPMENT
How to categorise your brand (from The Brand Innovation Manifesto)
UNDERSTANDING THE BASICS OF BRAND COMMUNICATION
How communications really work (from Zag)